Feel Good, Move Better

Bespoke well-being programmes designed for you, in a private and peaceful space

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240 Kentish Town Road, London NW5 2AB
Call us 020 3355 5029

The Form Room

The Form Room

Whether you're looking to build strength, recover or refine your fitness journey, our expert trainers are here to guide you every step of the way. We also have on-site clinical expertise with one of London’s foremost osteopathic and physiotherapy providers, Guygolds.com

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  • "One of the best PTs in London"

    The Standard

  • "A refreshingly holistic approach to health and wellbeing"

    Camdenist

Meet the Crew

  • Ben Smith

    Personal Training



    “A Kentish Towner born and bred, our head Personal Trainer Ben brings infectious energy and passion into helping our members move in one direction, forwards!

    Ben has an honours degree in sports coaching and has over a decade of experience in the coaching industry. Throughout his time as a personal trainer and as a lifelong student of holistic well-being, Ben has cultivated a set of principles that he uses to guide his students towards becoming sustainably better, both physically and mentally.

    Ben’s mission is to simplify health and fitness and aims to arm you with the tools required to achieve more in the gym, and beyond.

    Socials
    Instagram @benjoyingmyself

  • Personal Trainer & Yoga Teacher

    Nicola Frost

    Personal Trainer & Yoga Teacher


    Nicola is a Personal Trainer and Yoga Teacher.

    Having qualified as a PT in her mid-thirties, Nicola spent recent years focusing exclusively on teaching yoga. During this time her own practice centred almost entirely on yoga and Pilates. But the onset of perimenopause in early 2025 and a shock diagnosis of osteopenia, prompted her to rethink her approach to training. She found herself returning to her first love, weights - and she fell in love with lifting all over again.

    Studies show that strength training is essential throughout life but it’s particularly important as we get older. Now at the age of 54, Nicola is excited to be at The Form Room, offering everything she's learnt over a lifetime of working out, with her PT skills enhanced by her in-depth knowledge of yoga, somatic movement and breathwork.

    Nicola’s soft voice belies her inner metal. She is totally in your corner. She will help you find your feet, find your voice, building incredible levels of physical and mental resilience on the journey of exploring everything your brilliant body has the capacity to do

  • Jason Williams

    Personal Training and Weight Management

    With 15 years of experience in the fitness industry, Jason is dedicated to helping clients build confidence and strength from the inside out. His passion for health and well-being drives him to create tailored, results-focused programmes that cater to individual needs.

    Whether you’re looking to lose weight, gain muscle, develop healthy habits, improve athletic performance or simply stay active and mobile for everyday life, Jason provides expert guidance to help you reach your goals. His structured approach ensures progress while making fitness an enjoyable and sustainable part of your lifestyle.

    Socials
    Instagram @coach_jayw

  • Gus Moore Danowski

    Personal Training

    Gus competed as a gymnast and began weight training at the age of 16, before becoming an actor and practicing yoga and pilates. An expert in wine and former professional chef, he understood from early on that staying fit, eating well and enjoying life didn’t need to be mutually exclusive. A CIMSPA accredited personal trainer, with now over 25 years of strength and conditioning experience he has worked with many clients across a range of ages, helping people to achieve their fitness and wellness goals whilst living life to the full.

  • Jonelle Hall

    Personal Training

    Local man, Jonelle, is a dedicated personal trainer who brings a wealth of knowledge and passion to help clients achieve their fitness goals. Having studied for a degree in health and exercise science his approach is centred around understanding each individual’s unique needs, whilst creating fun and effective workouts. With a focus on building strength, endurance and confidence, Jonelle treats a supportive and engaging environment for everyone. He knows that a positive mindset is key to success and is committed to guiding clients through their fitness journeys.

  • Patrick Moore Jones

    Personal Training and Weight Management


    With over 14 years of PT experience Patrick will enable you to attain your best-ever fitness levels. He focuses on your specific needs, whether you are looking to lose weight, improve your strength or simply want to feel better and more energised. Patrick uses a variety of training techniques, including CrossFit, HIIT training, calisthenics (bodyweight training), weightlifting and cardiovascular endurance, to help you reach your physical potential. Patrick says: “Personal training is not just about working out; it's about helping you transform your life, so I will work closely with you to create healthy habits and lifestyle changes that will help you achieve lasting results.”

    Socials
    Website patrickmojo.com
    Instagram @patrickmojopt

  • Guy Gold

    Osteopathy/Physiotherapy

    Guy Gold Performance Centre with Andrew Hudson (Osteopathy and Physiotherapy).

    Guy Gold & Associates have been delivering osteopathy and physiotherapy in Camden for over 22 years. They take a holistic approach to health; whether you're looking for treatment for a minor injury, help with managing pain, or postural problems, they look at treating you as an individual, not just your symptoms.

    Socials
    Website guygolds.com
    Email info@guygolds.com
    Instagram @guygoldosteopathy

  • Photography

    Copyright guselmoussa.uk

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What our clients are saying

  • "I really have had the most life-transforming four years working with Ben"

    “I have lost 10kg since Covid and gained muscle and tone. It’s been great for my mental and physical health. I feel fitter and stronger. At no point did Ben impose strict criteria, he just worked with me quietly to a gradual result. Everybody around me has noticed. I cannot thank him enough “

    — John

  • “I've trained with Pat for over a year now and I could not be any happier"

    “I am humbled by Pat's knowledge and ability to explain clearly and patiently without making you feel incapable. In fact, he's one of the most positive guys I've met. The one-to-one training is awesome because I get his undivided attention. The progress I have had (both physically and mentally) is immense. I now train one day a week with Pat at The Form Room and workout the routine Pat designs for me the other two days by myself. I also like how Pat does these "check-ins" at certain times to test your progress and adjust future sessions. It's undoubtedly one of the best decisions I’ve made.”

    — Arun

  • "Jason is a fantastic PT - motivating, engaging. and knowledgeable, and an hour flies by"

    “The Form Room studio is well equipped, maintained and always cleaned to a high standard. I'd recommend The Form Room, and Jason, for anyone on a fitness mission.”

    — Janet

  • "The results are phenomenal"

    “I've been training with Jonelle, one of the Form Room PTs, for almost a year and even though the sessions are hard and challenging, the results are phenomenal. Having had knee injuries in the past, my aim was to build the leg muscles so that they can protect and support the compromised knees. The gym is well-equipped and the fact that one works out with their PT and nobody else around, is priceless.”

    — Petra

  • "I can honestly say I have never had a more positive training experience"

    “There is one word to sum up the Form Room is personal. I’ve trained with Ben and Jonelle and both have been incredibly consistent and supportive. Every experience I’ve had with the entire team has been great. I’d had two heart attacks prior to starting with them which makes it especially tricky to absorb the extra risk of training me and get creative around managing the sessions. I’m hitting all my weight lifting targets and focusing more on cardio which is a balance of circuit training and my heart specialist if very happy.”

    — Alfie 

  • “Patrick’s sessions are a serious motivation boost”

    “The perfect trainer for mind, body and soul. Look no further, Patrick is your guy. We worked together weekly, mostly around strength training. Patrick’s sessions are a serious motivation boost, and he’s brilliant at tailoring each session to work on your goals, both short and long term. 100% recommend!”

    — Alexander

  • “Patrick’s supported me through pregnancy and post pregnancy”

    “I've been working with Patrick for a few years now. He's supported me through pregnancy and post pregnancy. I'd highly recommend personal training sessions with him, he knows exactly what he's doing.”

    — Courtney

  • “My body feels fitter, I’m focused and more alive”

    “Everything you want from a training plan, my body has never been fitter, I’m focused and more alive. I feel so good, I would suggest anyone who wants to change their life for the better to contact Pat. He is so skilled at what he does and his positive attitude and motivation are what makes him really stand out.”

    — Skye

  • "Ben is an excellent trainer. We get through a lot of work in sessions which are focused and well organised, and there is great variety"

    “I have been training with Ben twice weekly for over 4 years since the Form Room opened. I am training to improve my mobility, strength and movement. Over time I have made concrete gains in all of these areas after years of contact sport left me with a bad back and many other niggles.

    Ben is an excellent trainer. He tailors the sessions to my goals. We get through a lot of work in sessions which are focused and well organised, and there is great variety. The atmosphere in the Form Room is relaxed and professional. It’s an ideal place to train and super convenient, being by the tube enabling early morning sessions on the way to work.”

    — Sean

Read all our reviews

Achieve more at The Form Room

Elevated Training Experience

A space designed for focus and results—no crowds, no distractions, just you and your goals.

Friendly Accountability

Our trainers are hand-picked for their intelligence and consistency and are all local so they are here for the long term, so you can be happy that you are a building a relationship that will last.

Private and Personalised

Experience the exclusivity of tailored sessions in an environment that prioritises privacy and hygiene.

Feeling your best starts here

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